Get extensionHow to find sales leads on social media
Most companies say what they're doing on social media before they say it anywhere else. A founder posts about a raise on LinkedIn, a brand runs its first sponsored Reel, someone on Reddit asks which tool to buy. This guide shows what to watch for and how to keep it.
- 1Spot the post
- 2Press Save
- 3It lands in your list
- 4Follow up
Why social media is worth your time.
Social platforms are where a company's news appears first and in its own words. A press release goes through a comms team. A founder's LinkedIn post about closing a round, or a head of sales saying she's hiring, comes straight from the person who'll decide whether to answer you.
It's also the channel you're already on. You don't need a new routine to prospect here, only a way to keep what you notice. The difference between scrolling and prospecting is whether the post you saw on Tuesday is still findable on Friday.
The signals worth saving.
A company announces something
Funding, a launch, a new office, a senior hire. Each one means new budget and new priorities.
Someone asks for a recommendation
Threads on Reddit and X that start with "what do you use for" are written by people about to buy.
A brand pays a creator
A sponsored video on YouTube, Instagram or TikTok names a company that's spending on marketing right now.
A complaint about a competitor
The person complaining is open to switching. So are the people agreeing in the replies.
A quick test before you press Save.
Save it
- A founder announcing a round, a launch or a new market
- A thread asking which tool to use for a job you do
- A sponsored video that names the brand paying for it
Skip it
- Motivational posts and reshares with no news in them
- A private person's opinion with no company behind it
- Posts older than a few weeks, unless the news still holds
How to do it.
- Pick two or three platforms where your buyers post. More than that and you'll skim all of them.
- Set your watched keywords in Radar: the words that mean a company is moving, such as "we raised", "hiring" or "launching". Radar flags matching posts as you scroll.
- When a post names a company and a reason, press Save under it and confirm the company. For a sponsored video, change it to the brand.
- Once a week, open On Radar, pick the companies worth chasing and write to them while the post is still recent.
Two ways to open.
Saw your post about opening a second office. Congratulations. When a team expands like that, [the problem you solve] usually follows. Is it on your list yet?
You asked on Reddit what people use for [task]. I work on one of the options, so I'm biased, but here's an honest comparison of the three I'd look at.
Templates, with the parts in brackets for you to fill in. The specific detail is what gets a reply, so don't send them as they are.
A design agency owner scrolls LinkedIn over coffee and sees Northstar AI announce a seed round and two sales hires. She presses Save and labels it Funding. On Friday she opens On Radar, finds it at the top, and writes about the round, the hiring, and how a new sales team usually needs a deck and a site refresh. The post gave her the reason and the timing.
An invented example. The people and companies in it are fictional.When to follow up.
Social signals go stale fastest. Write within a week of a funding or launch post. A recommendation thread is live for a day or two, so answer it the same day.
Whatever the channel, set a follow-up date in On Radar when you save. A lead without a date is a lead you'll rediscover in three months.
25 sites in this channel.
| Site | Plan | What you save |
|---|---|---|
| X | Free | Posts in your timeline, profiles and search. |
| YouTube | Free | Watch pages and Shorts, with the video source. |
| Free | Posts and Reels from the feed or a post page. | |
| Solo | Feed posts and company-page posts. | |
| Solo | Posts in subreddits, feeds and post pages. | |
| Solo | Visible posts with their original context. | |
| TikTok | Solo | Videos in the For You feed or a video page. |
| Solo | Save one post, project or channel from its own page. | |
| Behance | Solo | Save one post, project or channel from its own page. |
| Dribbble | Solo | Save one post, project or channel from its own page. |
Showing 10 of 25. Each name links to its own guide, with where the button sits and exactly what a save keeps. The sources page has the full list.
What to avoid.
The short answers.
Which platforms are free?
X, YouTube and Instagram are on the Free plan. LinkedIn, Reddit, Facebook, TikTok and the creator and community sites start on Solo.
Do I need to follow the companies first?
No. Save works on any post you can see: your timeline, a profile, search results or a single post.
Can it watch for posts while I'm offline?
No. Radar flags matching posts on pages you have open. It doesn't monitor in the background, and there's no alert when you're away.
Is it safe for my accounts?
Save This Lead never posts, likes, follows or messages, and it never browses on your behalf. It reads a page when you press Save.
What does it cost?
There's a free plan, and paid plans start at $19 a month. The plan each site needs is in the table above and on the pricing page.
Go deeper.
More from Save This Lead.
One button to save.
One place to find it.
Keep useful posts, leads and their context together. Leave the copy-paste routine behind.
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