How to track product launches for outreach

01Why a launch is worth your attention

A team that just launched is looking for two things: users, and help. In the first months a new product often needs a better landing page, content, ads, onboarding and someone to do outbound. Most small teams can't do all of that in-house.

Launch sites hand you these companies in a list, with a link to each. If you sell a service or a tool to young companies, it's the closest thing to a free prospect database.

02Where launches happen

03A ten-minute daily check

1. Open the day's launches on one or two of these sites.
2. Skim the names and one-line pitches for your category.
3. Open the three or four that fit and look at their own websites.
4. Save the ones you could help, with a note on what you noticed.

Ten minutes a day gives you a few dozen relevant companies a month. That's enough for most small teams to work properly.

04What to read on a launch page

• The tagline. Is it clear who the product is for? An unclear tagline is something you can fix.
• The maker's first comment. Founders often say what they're unsure about and what they want feedback on.
• The website. Follow the link. The gap between a strong product and a weak site is a common opening.
• The pricing page. Whether it exists at all tells you how far along they are.

05When to write, and what to offer

Don't write on launch day. The team is answering comments and watching the numbers. Two or three days later, they're thinking about what comes next, and that's when a specific offer gets read.

Congratulations on the launch. I tried the product on Tuesday. The signup page asks for a company size before showing anything, and I think that's costing you signups. Here's how I'd change it. If it's useful, we do this for new products.

One concrete observation is worth more than a list of services. It proves you looked.

06Where Save This Lead fits

The extension works on 50 launch and review sites, including Product Hunt, BetaList, G2, Capterra, Indie Hackers and the app stores. On a list page, a small Save icon after each name keeps the name and the one-line pitch. On a company's own page, Save company also brings its website, social profiles and logo.