It started with
a post we lost.

We kept finding good companies, and then losing them.

We run a small agency. Like a lot of small businesses, we don't find clients by buying lists. We find them by reading. A founder posts that they've raised money. A brand announces a launch. Someone asks, in public, for exactly the thing we do.

Those moments are the best leads we ever get, and for a long time we handled them badly. Someone on the team would see the post, say "we should write to them", and leave the tab open. A week later the tab was gone, and so was the reason.

It wasn't laziness. There was simply nowhere to put the thing we'd just noticed that kept the company, the post and the reason together.

So we asked around, and heard our own story back.

We talked to other people who find their customers the way we do. They described the same thing.

Everyone had a workaround. Screenshots. A bookmarks folder. A spreadsheet of company names. Browser tabs left open as a to-do list. Each one kept part of the lead and lost the rest: the name without the reason, or the post without a date to act on it.

What struck us was that nobody treated it as a problem worth solving. It was just how prospecting felt.

The tools on sale solved a different problem.

When we looked for something to buy, we found two kinds of tool. The first sells contact details: names and email addresses, by the thousand, for companies you've never looked at. The second watches the internet for keywords and sends you alerts.

Both are useful, and neither was what we needed. One hands you strangers. The other hands you more to read. Neither helps at the moment that matters, when you're looking at a post from a company you could help and need to keep it.

The market was full of tools for finding more leads. We couldn't find one for keeping the leads you'd already noticed.

So we built a button.

The idea was almost embarrassingly small. Put a Save button under the post. One click, at the moment you notice. The company goes into a list with the post attached and a line about why it mattered.

We built it for our own team first and used it every day. Then we opened it to other people, and kept adding the places where customers get found: LinkedIn, Reddit, launch sites, job boards, Google Maps, the news.

LinkedInExample

N

Northstar AICompany page

We've closed our seed round and we're hiring our first two sales reps.

SaveSaved

Saved leadsYour list

Northstar AIRaised a seed round, hiring sales

New

1. 1Spot the post
2. 2Press Save
3. 3It lands in your list
4. 4Follow up

Selling by paying attention, not by volume.

Most sales tools assume the answer is more: more names, more emails, more messages sent. We think that's running out of road. Inboxes are full of messages written to nobody in particular, and people have learned to ignore them.

The outreach that still gets read is the kind a person can tell was written for them, about something they just did. That takes attention. We want to make attention practical, so that writing ten good messages is easier than sending a thousand forgettable ones.

One place for every company you've noticed.

The picture we're working toward is simple. Every company that ever caught your eye, on any site you read, kept in one list with the reason you noticed it. A list you trust enough to open on a Monday morning and know who to write to.

We're early. It works on 181 sites today, and there's plenty it doesn't do yet. We'd rather tell you that plainly than pretend otherwise.