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How to turn a LinkedIn post into a sales lead

You see a post from a company you could help, tap like, and never find it again. This is how to tell which posts are leads, what to capture before you scroll on, and how to follow up without sounding like a pitch.

6 October 20263 minute read
In this article
  1. 1Spot the post
  2. 2Press Save
  3. 3It lands in your list
  4. 4Follow up
An illustration of the flow, not a screenshot. Northstar AI is a fictional company.

01The problem is the gap, not the feed

LinkedIn shows you leads all day. A founder announces a round. A head of sales says she's hiring. Someone asks which tool people use for a job you do. You notice, you mean to follow up, and by Friday you can't find the post.

Nothing about this needs more time on LinkedIn. It needs thirty seconds of capture at the moment you notice.

02Which posts are leads

Kind of postWhy it's a leadExample
An announcementSomething changed, so priorities and budgets are moving"We just closed our seed round"
A hiring postA need exists and nobody is doing the work yet"I'm hiring our first designer"
A questionThe person is choosing a solution right now"What does everyone use for onboarding?"
A complaintThey're unhappy with what they have"Third outage this month from our provider"

What these share is a change. Posts with no change in them, such as advice threads and anniversaries, are pleasant to read and rarely worth saving.

03What to capture before you scroll on

  1. The company. A post by an employee is about their employer. File it there.
  2. What happened. A few words: raised a seed, hiring sales, switching tools.
  3. The link. You'll want to quote the post, and you can't quote from memory.
  4. When to act. A date, even a rough one.

A screenshot keeps the second item and loses the other three. A spreadsheet row keeps all four if you have the patience to type it.

04How to follow up

If the post invites replies, comment first, and make the comment useful on its own. A day later, send a message that refers to the post and offers one thing.

Saw your post about hiring your first two sales reps. When a team makes its first sales hires, the site and the deck usually need updating for them. Here's a one-page checklist we use. Happy to walk through it.

Keep the pitch out of the comments. A sales message under someone's announcement reads badly to them and to everyone else who sees it.

05A word on automation

Tools that like, comment, connect or message on your behalf are a different thing from saving a post. LinkedIn's terms don't allow automated activity, and accounts get restricted for it. Doing the outreach yourself is slower and it's the part that works.

06Where Save This Lead fits

The extension adds a Save button under each LinkedIn post. A save keeps the post text, the author's name and profile link, and the post link, and files them under a company you confirm. LinkedIn is on the Solo plan and higher.

It never posts, likes, follows or messages for you, and it doesn't scrape profiles or collect contact details. It keeps the post you chose to save.

QUESTIONS

The short answers.

Do I need Sales Navigator for this?

No. This works in the normal LinkedIn feed. Sales Navigator is useful for searching by title or company size, which is a different job.

Should I message or comment first?

Comment first when the post invites it, then message a day later. If the post is a plain announcement, a short message is fine.

Will saving posts put my LinkedIn account at risk?

Save This Lead doesn't act on your account. It never posts, likes, follows, messages or browses for you.

One button to save.
One place to find it.

Keep useful posts, leads and their context together. Leave the copy-paste routine behind.

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