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How to turn your inbox into a lead list

Some of your best leads have already written to you: the vendor who pitched last year, the founder who replied once and went quiet, the customer who asked a question. They sit in threads you'll never find again. Saving the sender takes one click.

11 sites coveredOn Power and higherAll how-to guides
Works on+2 more
  1. 1Spot the email
  2. 2Press Save sender
  3. 3It lands in your list
  4. 4Follow up
An illustration of the flow, not a screenshot. Kestrel Studio is a fictional company.
WHY THIS CHANNEL

Why email is worth your time.

Cold outreach starts from nothing. Your inbox doesn't. Everyone in it has already written to you or heard from you, which makes a follow-up warmer than any new message.

The problem is that an inbox is sorted by date, and leads aren't. The founder who said "not now, maybe next year" is on page forty. Saving the sender moves that person out of the timeline and into a list you can work.

WHAT TO LOOK FOR

The signals worth saving.

01

A reply that went quiet

They were interested once, and the reason they stopped may be gone.

02

An inbound pitch

A company that pitched you is often a company that needs what you sell.

03

A newsletter author

If you'd like them as a customer, their company belongs in your list.

04

Someone you wrote to

On an email you sent, the person you wrote to is saved, so it tracks your own outreach.

SAVE OR SKIP

A quick test before you press Save.

Save it

  • A prospect who replied once and went quiet
  • A vendor whose company fits your own buyer profile
  • Someone who asked a question you can now answer

Skip it

  • Personal mail
  • Automated notifications and receipts
  • Newsletters you only read
STEP BY STEP

How to do it.

  1. Open one email.
  2. Press Save sender on the subject line in Gmail, or beside the subject in other webmail.
  3. Confirm the sender's company. Their domain is used unless it's a free mail provider.
  4. Set a follow-up date in On Radar.
WHAT TO WRITE

Two ways to open.

We spoke in the spring about [topic] and the timing wasn't right. Has anything changed?
You pitched us [product] a while ago. We passed, but I think you might need what we do.

Templates, with the parts in brackets for you to fill in. The specific detail is what gets a reply, so don't send them as they are.

A WORKED EXAMPLE

Clearing her inbox, a studio owner finds a message from Priya at Kestrel Studio, who asked for a proposal in March and never answered it. She presses Save sender, the record files under Kestrel Studio, and she sets a follow-up for Monday. Her note is one line asking whether the project is back on.

An invented example. The people and companies in it are fictional.
TIMING

When to follow up.

Three to six months of silence is a good moment to ask again. Budgets and priorities change on about that rhythm.

Whatever the channel, set a follow-up date in On Radar when you save. A lead without a date is a lead you'll rediscover in three months.

WHERE IT WORKS

11 sites in this channel.

SitePlanWhat you save
GmailPowerSave a sender from an open email thread.
OutlookPowerSave a sender from an open email. Sender and subject only.
Yahoo MailPowerSave a sender from an open email. Sender and subject only.
Proton MailPowerSave a sender from an open email. Sender and subject only.
Zoho MailPowerSave a sender from an open email. Sender and subject only.
FastmailPowerSave a sender from an open email. Sender and subject only.
HEYPowerSave a sender from an open email. Sender and subject only.
AOL MailPowerSave a sender from an open email. Sender and subject only.
SuperhumanPowerSave a sender from an open email. Sender and subject only.
FrontPowerSave a sender from an open email. Sender and subject only.

Showing 10 of 11. Each name links to its own guide, with where the button sits and exactly what a save keeps. The sources page has the full list.

MISTAKES

What to avoid.

Saving personal mail. Your whole workspace can see the sender and subject.
Saving newsletters you only read.
Assuming every inbox is confirmed. Outside Gmail the button is built but not yet tested in a signed-in inbox. If it's missing, right-click the page and choose Save This Lead.
QUESTIONS

The short answers.

Does it read my emails?

It keeps the sender's name and address, the subject, and the other addresses on the email. The body and attachments never leave your inbox.

What happens on an email I sent?

The person you wrote to is saved instead of you, so it works for tracking your own outreach.

Which inboxes are supported?

Gmail, plus a Save sender button built for Outlook on the web, Yahoo Mail, Proton Mail, Zoho Mail, Fastmail, HEY, AOL Mail, Superhuman and Front. Outside Gmail it isn't yet confirmed in a signed-in inbox.

Is it safe for my accounts?

Save This Lead never posts, likes, follows or messages, and it never browses on your behalf. It reads a page when you press Save.

What does it cost?

There's a free plan, and paid plans start at $19 a month. The plan each site needs is in the table above and on the pricing page.

One button to save.
One place to find it.

Keep useful posts, leads and their context together. Leave the copy-paste routine behind.

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