How to find leads from event pages
Companies that host or sponsor events have a budget for meeting people and a date they're working toward. An event page lists them in public: the organiser, the sponsors, the speakers and where they work.
- 1Spot the event
- 2Press Save
- 3It lands in your list
- 4Follow up
Why events are worth your time.
An event concentrates a market onto one page. The organiser, the sponsors and the speakers are all companies that chose to spend time or money reaching a specific audience, and the page names every one of them.
Events also come with a deadline. Most outreach has no natural reason to happen today. "Will you be at this on Thursday?" does.
The signals worth saving.
The organiser
Running an event is a marketing investment, and someone owns that budget.
The sponsors
They paid to reach that audience. If it's your audience too, you share a buyer.
The speakers
Their company is active in the topic and wants to be seen.
The date
It gives you a reason to write now.
A quick test before you press Save.
Save it
- An event hosted by a company you want to reach
- A sponsor that sells to the same buyers you do
- A speaker from a target account
Skip it
- Events with no company attached
- Recurring socials with no sponsors or speakers
- City listing pages
How to do it.
- Open one event page on Luma, Eventbrite or Meetup.
- Press Save beside the event's title.
- Confirm the organiser, or change the company to a sponsor's or a speaker's.
- Write before the event, while the date still helps you.
Two ways to open.
Saw you're sponsoring [event] next month. I'll be there too. Could we take ten minutes?
You're speaking on [topic] at [event]. We've been working on the same problem from the [your side] side.
Templates, with the parts in brackets for you to fill in. The specific detail is what gets a reply, so don't send them as they are.
A sales consultant spots Founders Night on Luma, hosted and sponsored by Marlow CRM. He saves the event and keeps Marlow CRM as the company. His note to their head of partnerships asks for ten minutes at the event, which is easier to say yes to than a call.
An invented example. The people and companies in it are fictional.When to follow up.
Write one to two weeks before the event. Afterwards, write within three days, while people still remember who they met.
Whatever the channel, set a follow-up date in On Radar when you save. A lead without a date is a lead you'll rediscover in three months.
3 sites in this channel.
| Site | Plan | What you save |
|---|---|---|
| Luma | Power | Save the organiser of an event from the event page. |
| Eventbrite | Power | Save the organiser of an event from the event page. |
| Meetup | Power | Save the organiser of an event from the event page. |
Each name links to its own guide, with where the button sits and exactly what a save keeps. The sources page has the full list.
What to avoid.
The short answers.
What does a save keep?
The event's name, the description the page gives, the organiser, the link and the cover image.
Can I change the company when I save?
Yes. The organiser is suggested first, and you can change it to a sponsor's or a speaker's company when you confirm.
Which event sites are covered?
Luma, Eventbrite and Meetup.
Is it safe for my accounts?
Save This Lead never posts, likes, follows or messages, and it never browses on your behalf. It reads a page when you press Save.
What does it cost?
There's a free plan, and paid plans start at $19 a month. The plan each site needs is in the table above and on the pricing page.
Go deeper.
More from Save This Lead.
One button to save.
One place to find it.
Keep useful posts, leads and their context together. Leave the copy-paste routine behind.
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