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How to find leads from event pages

Companies that host or sponsor events have a budget for meeting people and a date they're working toward. An event page lists them in public: the organiser, the sponsors, the speakers and where they work.

3 sites coveredOn Power and higherAll how-to guides
Works on
  1. 1Spot the event
  2. 2Press Save
  3. 3It lands in your list
  4. 4Follow up
An illustration of the flow, not a screenshot. Marlow CRM is a fictional company.
WHY THIS CHANNEL

Why events are worth your time.

An event concentrates a market onto one page. The organiser, the sponsors and the speakers are all companies that chose to spend time or money reaching a specific audience, and the page names every one of them.

Events also come with a deadline. Most outreach has no natural reason to happen today. "Will you be at this on Thursday?" does.

WHAT TO LOOK FOR

The signals worth saving.

01

The organiser

Running an event is a marketing investment, and someone owns that budget.

02

The sponsors

They paid to reach that audience. If it's your audience too, you share a buyer.

03

The speakers

Their company is active in the topic and wants to be seen.

04

The date

It gives you a reason to write now.

SAVE OR SKIP

A quick test before you press Save.

Save it

  • An event hosted by a company you want to reach
  • A sponsor that sells to the same buyers you do
  • A speaker from a target account

Skip it

  • Events with no company attached
  • Recurring socials with no sponsors or speakers
  • City listing pages
STEP BY STEP

How to do it.

  1. Open one event page on Luma, Eventbrite or Meetup.
  2. Press Save beside the event's title.
  3. Confirm the organiser, or change the company to a sponsor's or a speaker's.
  4. Write before the event, while the date still helps you.
WHAT TO WRITE

Two ways to open.

Saw you're sponsoring [event] next month. I'll be there too. Could we take ten minutes?
You're speaking on [topic] at [event]. We've been working on the same problem from the [your side] side.

Templates, with the parts in brackets for you to fill in. The specific detail is what gets a reply, so don't send them as they are.

A WORKED EXAMPLE

A sales consultant spots Founders Night on Luma, hosted and sponsored by Marlow CRM. He saves the event and keeps Marlow CRM as the company. His note to their head of partnerships asks for ten minutes at the event, which is easier to say yes to than a call.

An invented example. The people and companies in it are fictional.
TIMING

When to follow up.

Write one to two weeks before the event. Afterwards, write within three days, while people still remember who they met.

Whatever the channel, set a follow-up date in On Radar when you save. A lead without a date is a lead you'll rediscover in three months.

WHERE IT WORKS

3 sites in this channel.

SitePlanWhat you save
LumaPowerSave the organiser of an event from the event page.
EventbritePowerSave the organiser of an event from the event page.
MeetupPowerSave the organiser of an event from the event page.

Each name links to its own guide, with where the button sits and exactly what a save keeps. The sources page has the full list.

MISTAKES

What to avoid.

Saving every event in a city. Save the one a company you want to reach is hosting or sponsoring.
Expecting the guest list. Attendee names aren't saved.
Looking for the button on search or city listing pages. It's on the event's own page.
QUESTIONS

The short answers.

What does a save keep?

The event's name, the description the page gives, the organiser, the link and the cover image.

Can I change the company when I save?

Yes. The organiser is suggested first, and you can change it to a sponsor's or a speaker's company when you confirm.

Which event sites are covered?

Luma, Eventbrite and Meetup.

Is it safe for my accounts?

Save This Lead never posts, likes, follows or messages, and it never browses on your behalf. It reads a page when you press Save.

What does it cost?

There's a free plan, and paid plans start at $19 a month. The plan each site needs is in the table above and on the pricing page.

One button to save.
One place to find it.

Keep useful posts, leads and their context together. Leave the copy-paste routine behind.

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